Introduction

Premiering on Amazon Prime Video in October 2025, Pitch To Get Rich is touted as India’s first fashion-focused entrepreneurial reality show. Bringing together cinema’s biggest names and fashion industry titans, the series blends runway drama with investment pitches, mentorship, and real-world business challenges. This meta-genre fusion promises a fresh take on the reality-TV landscape, appealing to both fashion enthusiasts and business-minded audiences.

Concept and Format

  • 14 aspiring fashion entrepreneurs compete to secure funding and mentorship from a panel of judges that includes Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora.

  • Each episode features pitch presentations, design showcases, market analyses, and feedback sessions, culminating in investor decisions that can alter the contestants’ futures.

  • The show emphasizes authenticity: real-world challenges, budgets, and timelines are integrated into the competition to reflect the true backbone of fashion entrepreneurship in India.

Judges and Mentors

  • Akshay Kumar brings star-power, industry insight, and a shift-from-actor to entrepreneur mindset.

  • Karan Johar offers branding expertise, storytelling acumen, and market positioning.

  • Manish Malhotra provides fashion design mentorship, fabric sourcing, and runway strategy.

  • Malaika Arora contributes marketing, consumer engagement, and retail strategy, ensuring contestants understand brand resonance.

Episode Highlights and Themes

  • Real-world pitches from diverse fashion entrepreneurs across apparel, accessories, and sustainable materials.

  • Mentorship moments where designers refine their ideas in response to feedback, mirroring real startup accelerators.

  • High-stakes investor decisions that balance risk, trend forecasting, and financial viability.

  • Behind-the-scenes access into the fashion industry’s pressures—from production lead times to ethical sourcing.

Cultural and Industry Impact

Pitch To Get Rich aims to demystify fashion business for the public, showcasing how creativity translates into viable commerce. By featuring familiar Bollywood figures as judges, the show blends entertainment with practical business education, potentially inspiring a new generation of fashion entrepreneurs in India.

Where to Watch and Availability

The series streams exclusively on Amazon Prime Video, with new episodes released weekly. The show’s marketing push includes social media campaigns, fashion industry partnerships, and virtual fashion showcases that extend its reach beyond traditional TV audiences.

Conclusion

Pitch To Get Rich represents a bold expansion of Indian reality television—combining the glamour of fashion with the rigor of business mentorship. Its star-studded judging panel and authentic entrepreneurial premise make it a standout in 2025’s streaming landscape, offering both entertainment and practical insights into how fashion dreams become measurable, investable ventures.