In the vibrant world of Indian television, few shows have managed to capture the hearts of audiences like Yeh Rishta Kya Kehlata Hai (YRKKH). Running successfully for over a decade, this Star Plus daily soap continues to be a powerhouse on the TRP charts in 2025, cementing its place in Indian TV history as a legacy of love, family, and drama. With a robust rating around 1.9 to 2.3 TRP in recent weeks, YRKKH consistently ranks among the top three shows across India, illustrating its enduring appeal and cultural relevance.

A Story Rooted in Tradition, Yet Evolving with Time

Yeh Rishta Kya Kehlata Hai began as a story about the arranged marriage of Akshara and Naitik, exploring themes of trust, relationships, and family values in a traditional Indian setting. Over the years, it has thoughtfully evolved, moving through generations while retaining its core values of love and respect within a joint family system.

In 2025, the show continues to attract viewers with new arcs focusing on the younger generation, romantic entanglements, social issues, and modern dilemmas, all seamlessly intertwined with the traditional fabric that made the show a household favorite. Recent episodes highlight complex yet relatable conflicts, touching upon themes such as cultural identity, personal ambitions, and social responsibilities.

 

Why Does YRKKH Remain a Viewer’s Favorite?

Several factors contribute to YRKKH’s remarkable longevity and success:

  • Relatable Characters: The show boasts a wide ensemble of well-crafted characters whose stories resonate with a diverse audience. The balance of modern and traditional personalities gives viewers multiple points of connection.

  • Generational Storytelling: Transitioning smoothly through multiple generational narratives allows the show to refresh its content while maintaining the emotional core.

  • Strong Performances: Lead and supporting actors consistently deliver authentic, heartfelt performances that breathe life into complex characters.

  • Engaging Drama: The writers maintain a balance of romance, suspense, and family drama, often with emotional and sometimes unexpected twists to maintain viewer interest.

  • Cultural Representation: Deeply grounded in Indian culture, festivals, rituals, and family dynamics, the show celebrates heritage while highlighting social progress.

The Impact on Indian Television and Culture

YRKKH has not only entertained but also set standards for storytelling on Indian television. It has influenced newer serials to adopt multi-layered plots and reinforced the significance of joint family values in modern society. With its broad reach, the show has opened conversations on social norms, gender roles, and generational challenges, contributing to the cultural discourse in households across the country.

Current TRP and Popularity Trends

Recent weeks have shown YRKKH performing strongly in TRP ratings, even as competition among Hindi serials has intensified with shows like Anupamaa, Taarak Mehta Ka Ooltah Chashmah, and Udne Ki Aasha. The show ranks in the top 3 consistently on Star Plus and nationwide, reflecting its firm fan base.

Final Thoughts

Yeh Rishta Kya Kehlata Hai stands as a testament to the power of compelling storytelling and timeless themes in Indian television. Its unique blend of romance, family values, evolving challenges, and emotional depth continues to keep viewers glued every evening, making it one of the most treasured TV serials in 2025. For those looking to understand the heartbeat of Indian family television, YRKKH remains the gold standard—a show where every episode reaffirms why love and drama never go out of style.

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