Move over, trends—XG has arrived to rewrite the DNA of global pop. On January 23, 2026, the seven-member powerhouse officially unleashed their first full-length album, THE CORE – 核, led by the mesmerizing and high-octane title track, “Hypnotize.” Since their debut, XG (now standing for Xtraordinary Genes) has carved out a niche that defies the traditional labels of K-pop or J-pop. They call it X-POP, and with ‘Hypnotize,’ that genre has reached its final form. Combining a 90s house-infused beat with avant-garde fashion and choreography that feels mathematically impossible, the “Hypnotize” music video is a sensory assault in the best way possible.
The Sound: A Nostalgic House Fever Dream
Produced by the group’s executive producer JAKOPS and the brilliant Chancellor, “Hypnotize” is a masterclass in sonic tension. The track is built on a chugging, hypnotic house beat that feels like a love letter to 90s club culture, but it’s layered with the futuristic sheen we’ve come to expect from XG.
The song trades the aggressive “girl crush” rap verses for a more melodic, ethereal approach. Chisa and Juria’s vocals soar over the bassline, while Maya and Cocona deliver verses that are as sharp as a surgical blade. It’s a track that doesn’t just ask for your attention—it demands your subconscious.
The Visuals: High Fashion Meets Sci-Fi Surrealism
XG has always been at the forefront of the Y3K aesthetic, and the “Hypnotize” MV is their most ambitious visual project to date. Moving away from the bright, pop-art colors of GRL GVNG, this video embraces a “dark-tech” palette of deep violets, metallic silvers, and obsidian blacks.
Key Visual Highlights:
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The “Dragon” Concept: Specifically teased in member Cocona’s visual clips, the motif of a “reborn dragon” runs through the video, symbolizing the group’s transition into their 20s and a more mature artistic phase.
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Architecture of the Future: The group performs in sprawling, CGI-enhanced landscapes that look like a collaboration between Zaha Hadid and a cyberpunk fever dream.
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Avant-Garde Styling: From metallic hair accessories to sculptural silhouettes that challenge the laws of physics, the styling in “Hypnotize” is ready for the runway.
Choreography: Intricacy at its Peak
If you thought WOKE UP was impressive, the choreography for “Hypnotize” is on another level. Known for their legendary synchronization, XG has outdone themselves here. The movements are fluid yet robotic, mimicking the “hypnotizing” effect of the title.
The “Killing Part” (the main hook) features a hand movement that has already sparked a global viral challenge. It’s a delicate, trance-like motion that perfectly syncs with the track’s pulsating rhythm. XG doesn’t just dance; they move as a single, multi-limbed organism.
‘THE CORE’: A Landmark Album
The release of “Hypnotize” isn’t just a single drop; it’s the gateway to XG’s first studio album, THE CORE – 核. With 10 tracks including the pre-release hits GALA and 4 SEASONS, the album is a declaration of XG’s identity.