Introduction

Do You Wanna Partner is a 2025 Indian Hindi-language comedy-drama series that premiered on Amazon Prime Video on September 12, 2025. Produced by Dharmatic Entertainment and directed by Archit Kumar and Collin D’Cunha, the series offers a fresh narrative focusing on female entrepreneurship, friendship, and the hurdles women face in male-dominated industries.

Starring Tamannaah Bhatia and Diana Penty as best friends Shikha Roy Chowdhury and Anahita Makhijina, the series follows their journey of launching a craft beer startup named Jugaaro amidst societal skepticism and business challenges.

Plot Summary

The series centers around Shikha and Anahita, childhood friends turned entrepreneurs, as they navigate the fierce competition and biases of the craft beer market in NCR (National Capital Region). Faced with opposition from investors, family, and liquor mafias, they must innovate to survive and succeed.

To circumvent gender bias, they fabricate a male CEO, David James, played by Jaaved Jaaferi, to project authority and credibility. As their venture gains traction, conflicts steep in tension—threats from powerful adversaries, financial struggles, and personal sacrifices test their friendship and resolve.

The narrative combines streams of humor with insightful social commentary about women’s empowerment and ‘jugaad’ (resourceful innovation) in contemporary India.

Cast and Characters

  • Tamannaah Bhatia as Shikha, the visionary behind the startup and the emotional core of the series.

  • Diana Penty as Anahita, the marketing genius whose creativity fuels Jugaaro’s growth.

  • Jaaved Jaaferi as David James, the fictional frontman, bringing charm and comic relief.

  • Supporting roles include Neeraj Kabi, Shweta Tiwari, Nakuul Mehta, Rannvijay Singha, and others, each adding layers to the business and personal drama.

Themes and Highlights

  • Female Empowerment: At its heart, the series celebrates women challenging patriarchal norms by stepping into entrepreneurship in traditionally male-dominated sectors.

  • Friendship: The portrayal of Shikha and Anahita’s bond, including trust, conflicts, and support, adds emotional depth.

  • Business Realities: The series realistically depicts hurdles like bureaucratic red tape, funding issues, and dangerous market competition.

  • Humor and Drama: Balancing light-hearted moments and serious themes, the show keeps viewers engaged and entertained.

Reception and Critique

Do You Wanna Partner garnered mixed reviews. Critics praised the fresh premise, Tamannaah and Diana’s strong chemistry, and authentic portrayal of friendship. However, some felt that the series sometimes fell into clichés and missed opportunities for deeper character development and narrative tightness.

The show has generated significant online buzz, with viewers appreciating its attempt to spotlight female entrepreneurship in India’s evolving socio-economic landscape.

Viewing Information

Do You Wanna Partner streams exclusively on Amazon Prime Video. It consists of 8 episodes, each around 30-40 minutes, making it an ideal binge-watch for those interested in comedy-drama with social messages.

Conclusion

Do You Wanna Partner stands out in India’s OTT space as an engaging series that combines entertainment with timely social themes. It highlights the courage and creativity of women entrepreneurs while delivering humor and drama in equal measure. Whether you are a fan of Bollywood dramas or stories of grit and innovation, this series is worth exploring.