Introduction

While The Traitors India has captured substantial attention in the Indian reality TV space, another reality show, Pitch To Get Rich, has emerged as a fresh sensation in 2025. Produced under the banner of JioHotstar and curated by Bollywood ace Karan Johar, Pitch To Get Rich is India’s premier fashion-focused entrepreneurial reality show, blending the glitz of Bollywood with the grit of business innovation.

This show not only marks a departure from typical talent or celebrity-focused reality programs but also shines a spotlight on entrepreneurship, creativity, and the business acumen of India’s aspiring and established fashion designers and entrepreneurs.

Show Concept

Pitch To Get Rich revolves around promising designers and entrepreneurs competing to secure investment and mentorship, boosting their fashion businesses. The contestants pitch innovative ideas and products in front of celebrity judges including Karan Johar himself, Akshay Kumar, Manish Malhotra, and Malaika Arora.

The show is a blend of business strategy, creativity, and high-stakes decision-making—all set within the vivid world of fashion and celebrity culture. Contestants face challenges testing design innovation, marketing savvy, and sustainable business models, making it an engaging watch for fashion enthusiasts and aspiring entrepreneurs alike.

Contestants and Celebrity Judges

The show features a vibrant mix of participants including:

  • Emerging fashion designers bringing fresh perspectives.

  • Experienced entrepreneurs aiming for industry breakthroughs.

  • Influencers and celebrities showcasing their entrepreneurial journeys.

The judging panel’s star power adds glamour and credibility:

  • Karan Johar – The visionary filmmaker and producer.

  • Akshay Kumar – Bollywood superstar and mentor.

  • Manish Malhotra – Legendary fashion designer.

  • Malaika Arora – Actress and style icon.

Their insights provide contestants invaluable guidance while keeping viewers entertained with insightful commentary.

Why Pitch To Get Rich Stands Out

  • Innovative Format: Combining business reality with fashion makes it unique.

  • Star-studded Panel: Celebrity judges elevate the show’s appeal to mass audiences.

  • Real Entrepreneurship: Focus on startups offers practical inspiration.

  • High Production Values: The show looks and feels glamorous yet authentic.

  • Diversity of Talent: Showcases India’s dynamic fashion scene and entrepreneurial spirit.

Reception and Impact

Since its launch in October 2025, Pitch To Get Rich has seen rising viewership on JioHotstar, trending across social media platforms with fans engaging enthusiastically in contestant journeys. Critics have praised its fresh approach, vibrant presentation, and the engaging mix of glam and business mindset.

The show is credited with encouraging fashion entrepreneurship in India by bringing niche industry challenges into mainstream entertainment, thereby inspiring a new generation of designers and business owners.

Conclusion

Pitch To Get Rich represents an exciting evolution in Indian reality TV, setting itself apart through its entrepreneurial focus and star-packed format. For viewers eager for content that blends creativity, business, and Bollywood glitter, this show is a must-watch hallmark of 2025.